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Improving User Experience and Website Performance with Google Analytics

Google Analytics assists you by giving insights on conversion rates and how it came to be. It removes guesswork on visitor behavior and even provides useful data on user experience. It is also used to improve digital products by telling you what you what users are doing, where they come from, how long are they […]

Why Measure User Experience (UX)

Businesses should find out if their products and services are both satisfying and easy to use. This can be done by measuring user experience (UX) with actual evidence instead of opinions. UX can be measured with metrics derived from qualitative and quantitative methods of evaluating products and services. These metrics are used to help refine […]

ThriveCart Customized Success Page

ThriveCart Success Page. In this video we’re going to cover how to customize the ThriveCart success page. To be clear, we’re not using a custom URL for fulfillment. The advantage of this is you avoid any kind of cross domain tracking issues. And the reason you might want to do this is because you can […]

Website Marketing: Market Through Content

Here are some tips to help you with your marketing. This time, we will focus on your content as the driving force of your marketing strategy. Let’s start: 1. Be Goal Oriented Don’t just create any kind of content. Being random will hurt your website performance. Focus on what you want to convey. To help […]

Changing Your Email Marketing Mindset

When you think of email marketing, does your mailing list come to mind? To harness the true power of that list, you have to stop thinking of it as a list and start thinking of it as a database. By doing so, you can sort your contacts in such a way that you’re able to […]

ActiveCampaign Hits 100,000-Customer Milestone

ActiveCampaign founder and CEO Jason Vandeboom announced reaching 100,000 customers. This is an incredible milestone for the company, which has just received a $100 million Series B funding as well as achieved a $100 million annual recurring revenue. After sharing a brief history of ActiveCampaign in his blog post, he proceeded to explain how the […]

ActiveCampaign Automation Duplicates

Active Campaign Automation duplicates. In this video, we’re going to talk about how to remove and how to prevent people from being in the same automation multiple times at the same time. Now, people can go through an automation multiple times. That’s easy. But what you want to prevent is them being in that automation […]

Understanding Navigation Menus

Navigation menus are as important as any other element of your website. It acts as a doorway to your website, telling your visitors what to expect and where to go. There are many styles available for navigation menus. You can use the classic hamburger menu for a compact feel, or the common one-row text menu […]

Usability Testing: Effective Tips for Remote Testing

As more people work their way towards work-from-home environments, remote access methodologies have become more relevant and more accessible. Don’t get us wrong, remote work and the in-person counterpart works the same. It follows the same procedure and responsibilities. The only difference is the level of planning and preparation. It is indeed challenging especially when […]