The Rise of the Dark Mode

Previously an option just for coders who have to stare at screens for hours on end, dark mode is now gaining popularity as websites and businesses offer it as an option to their users. Dark mode or dark

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How to Pivot Your Product without Losing Your Customers

There may come a point when you won’t have any choice but to pivot your product. When it hits a plateau or no longer stands out as an original solution, then you may need to shift your business. Fortunately,

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Relating Mental Models to User Experience

Mental models are belief-based, not knowledge-based. They refer to how a person thinks and what he or she expects about how things work. This has a profound influence on behavior, task performance, and

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ActiveCampaign Raises $100M Seires B Investment for Improved CXA Solution

Funding worth $100 million was accepted by ActiveCampaign to scale its Customer Experience Automation (CXA) products and services. CXA pertains to the connected customer lifecycle, which is all about ensuring

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ThriveCart ConvertBox Checkout

ThriveCart ConvertBox Checkout. In this video, we’re going to cover implementing a convert box on a thrive cart checkout and the reason I’m suggesting this is we want to save the sale, believe

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Beating Your Competition with Competitive Analysis

Whatever your products or services are, chances are, there are other businesses offering something similar. To make sure that your business performs better and you maintain an edge over the others, use

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