Website Marketing: Market Through Content

by Dave | Blog

Here are some tips to help you with your marketing. This time, we will focus on your content as the driving force of your marketing strategy. Let’s start:

1. Be Goal Oriented
Don’t just create any kind of content. Being random will hurt your website performance. Focus on what you want to convey. To help you further here are some key points to consider:

  • What is the purpose of your blog and your brand in general?
  • What story do you want to tell through your blog posts?
  • What are the core values of your blog?
  • How useful is your blog to your audience?

2. Use The Right Keywords
Keywords are standard, constant, and evergreen words that internet users key in, whenever they’re making searches on any topics or niches. Its important, therefore, that your content contains these keywords so that search engines can properly crawl through your website and help you reach the top search results so visitors can easily access your website.

But beware, you can’t just bombard your content with keywords, you need to understand what keyword you should use to score greatly on search engines. Make keyword research a habit when creating content to understand what kinds of keywords visitors use.

3. Audit Your Content
Include in your new list of habits to do is to re-read your previous content. Check whether your previous content is still relevant for your visitors or look for areas of improvement. Here are key points to consider:

  • What are the aspects of your content that you can improve on?
  • Which content topics were effective?
  • Which content topics weren’t effective?

When determining the effectiveness, the key is also in studying which of your posts generated the most traffic, the most social engagement, and had the best backlinks.

4. Social Media Helps
Most of your users take time scrolling through social media, not search engines. So make sure that your content is being blasted, yes, blasted, in social media platforms to reach more potential visitors. Target the big three social media sites; Facebook, Twitter, and Instagram.

Promote all your content in your social media, yep, all your content. Create posts on your social media pages with links to your blog, whenever you post new content.