by Dave | activecampaign
Active Campaign opt in form, there’s two things I want to mention about your opt in form, make sure it loads fast and you deliver on what you promised.
Start on the fast part, there’s a site called Think with Google obviously owned by Google that will test your page load speed, time for 3g Mobile, to give you an idea of how it performs for the majority of the population. They say that more than half the people in the world you are using 3g so why not test again, in this case, I’ve got an opt in page and it’s good not excellent but it’s good enough and not a theory losing too many people.
Now once I’d like a little bit better because it gives you more details called gt metric and I don’t really care about the scores the the fully loaded times good to know how many what’s the page size and number of requests, and if you were to follow down lower they do give you recommendations on how to improve stuff.
Probably the better view is the waterfall which is showing how long it takes.Each piece or part of your website to load. So the very first line is typically the site coming to life. In this case, it’s about three tenths of a second. And then there’s a number of CSS files, there’s a number of images. And there’s some Google Analytics, Facebook tracking, Active Campaign tracking, and then also convert box, which is what I’m using for email capture.
If you notice, this one right here definitely takes longer than most and it’s also by far the biggest image on there. So if I reduce that, that might help or for all these aren’t big file sizes, by any stretch of the imagination compared to other sites, but this one is the biggest on this site.
So you get some insight into what are the things you can improve upon and I’ll be honest, you know, if you’re using some of these page builder type services, you’re probably not going to get the fastest page possible page load speed possible mainly because they add an extra code and things that oftentimes slow your site down. So in this case, I’ve got a straight up HTML site that just loads pretty darn quick.
On the mobile, it looks like this on the left is, you know the view you see if you go to that page, and you don’t even have to scroll down, that is what you see and hopefully, it’s pretty darn obvious. What I’d like you to do, which is click care if you do do that, on the right hand side is what shows up which is convert box taking over the page display in a form we put in only or email and send me the integrate pro guide.
And if you look at on the desktop, it’s pretty darn straightforward. I’m not trying to get them to do anything but sign up or click here and get the guide now there’s really nothing else you can click all these other things that you can click like up there, this and this logo down at the bottom. They all do the same thing. It opens up the form to get your email and that’s it. Now here’s what happens behind the scenes.
So inside my active campaign account have three web for our three automation is associated with this web one web form and I’ve also got a number of tags and to be honest I’m actually trying to filter people out I do not want anybody on this list that isn’t interested in what I’m offering so I do make them go through a little bit of hoops just to show you just to get them to basically raise your hand and say yes I truly am interested.
So the first thing is this IP membership signup automation, which looks like this and convert box puts them into their here in addition to putting them on a list. And then the very first thing I do is I put them in this IP membership confirm automation. And then at the same time they sit here at this goal and tell they’ve met it. And that’s actually the important part wait until conditions are met, which is make sure they have this tag.
So let me show you what this confirm automation does. So they get put in here. Basically right away. We send an email we’re asking for confirmation. And hopefully you can see it, but I’ll show it to you in a minute. It’s pretty obvious what I want you to do there, click here to confirm that big red button. And then they wait a day, make sure wait till 8am, send the exact same email again, wait another day, wait till 1pm, send the same email again, wait for a day, wait till 7pm, and then unsubscribe them.
And then once they’ve done that, remove them from the other automation. So if they’ve gotten to this point, and they’re sitting here, they’re going to get removed, they make it down here. What I haven’t shown you yet is the goal. So in other words, if they end up having this tag applied, which happens when they click the link in the confirmation email, they skip over all this stuff, get down here and finish if that happens, they’ve also met this goal and they continue on.
Let me finish up by showing you what’s going on in here. So these emails are all the same. All I want them to do is click to confirm. This sends them to a particular link. And what that does is it sends them to a conference thank you page. More importantly, what it does is it applies a tag. So anytime they click that link, they’re going to meet this goal, they’re going to finish the automation.
Otherwise, if they never click, I’m going to unsubscribe them. I’m in this other automation. Now, assuming they’ve clicked the goal, click that link, the confirmation link, they’re going to get that tag applied, which means they met these conditions they can go since they were waiting until that happened. And then we send out this email, you know, the access guide that I’m providing them way today, basically send the exact same email again, and again, the reason we’re doing that is we want to make sure that they actually click the link.
Now in this case, they’ve already confirmed one so I’m not going to force them to not get their download. At this point. I definitely want them to get it because they basically said yes, I’m confirmed, I’m interested. But the reason I do this here is because I want to survey them. So within this email, what I’m doing is basically this link this is a link to a piece file and anytime they click one of these it goes to the same PDF however they’re tagged differently.
In other words, is this person to do it yourself or does this person want to have it done with them or is this a done for me type person so I want to get a little bit of information about power of them. Now they may never click it that’s okay it’s not great but if they don’t click this first time I send another email however if they click the link in here or here for that matter, they get pulled down here and this is not a anything that they wait for.
If they get to this point they continue on now those three links in there apply separate tags and what they have is like I said basically a done Do It Yourself done with you are done for you. And the way I’ve got this setup is they can come in multiple times as many times as they want. You know, if they click those links as many times they want they’ll get put in here got a little logic in there to prevent and getting all of those tags.
So first thing is no matter which way they come in, we check Do they have a Do Not Disturb tag and the point of that is to only send them down this path once at a time for a certain amount of time. So if they already have the Do Not Disturb In other words, they click this little one of these links and then tag they automatically just get wrapped around down to the bottom and then what we do is we don’t have it we apply it to basically hold them for five minutes and we start checking.
Do they have a particular tag so if they have the DIY tag we remove the other two if they don’t we check the next one Do they have the DWI if they do we get rid of the DIY the DF why now they may not have these anyways but we’re still going to try and remove them just to be sure and then finally the done for you tag would get rid of the do it do it yourself and done with you. And this should never happen if they’ve made it to that point, but it’s not a bad idea.
And then finally, we remove the do Not Disturb tag in the automation. Now the reason we’re doing this is I only want them to have one of those three tags. And if they decided to get click happy inside their email, I’m going to only take the first one at a time. So they might click one link and then immediately Click the Next. And when you click the third really that first one’s probably the one they want. And that’s the reason I put in a Do Not Disturb and wait five minutes.
And then at this point, you know, they’ve told me that they’re interested, they’ve gotten access to the PDF that I’m offering and they’ve told me a little bit about themselves so that in the future I can use that information to give them the right messaging.
That’s the Active Campaign opt in form.