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ActiveCampaign Raises $100M Seires B Investment for Improved CXA Solution

Funding worth $100 million was accepted by ActiveCampaign to scale its Customer Experience Automation (CXA) products and services.

CXA pertains to the connected customer lifecycle, which is all about ensuring that customers receive an automated, personalized, segmented, and orchestrated experience with a business.

With this significant investment, ActiveCampaign customers can expect acceleration in international expansion, growth in the delivery of customer experience, development in its expansive ecosystem, and increase in CXA innovation. You can read more about all of it here.

How to Track Offline Marketing Campaigns

As much time as people spend online, it still pays to do offline marketing. What are some examples?

  • Billboards
  • Bus stops and train stations
  • Vehicle wraps
  • Postcards
  • Print ads
  • Promotional freebies
  • Sponsorships

Here are some ways to figure out if they’re effective or not.

  1. Use custom landing pages or custom domain with a noindex meta tag so it won’t be visible to search engines.
  2. Use urchin tracking modules (UTMs), which are words or phrases you append to your url to see where your traffic is coming from.
  3. Use redirect domains, which are similar to custom landing pages, but they redirect to specific pages on your site.
  4. Use unique discount codes to see how many are responding to that particular outreach.

Color has more influence than many people might give it credit for. For this reason, the colors you use on your website should be carefully chosen. Here’s what you can do to make sure that you optimize the function of color:

  1. Refer to your existing color palette to make your website complement your brand.
  2. Use colors strategically, e.g. white space, color contrast.
  3. Choose a color scheme that doesn’t compromise clarity and cleanness.
  4. Test if your color use achieves the desired effect. There are tools for doing this like Snook – Color Contrast Check.

About the Author Dave

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