Funding worth $100 million was accepted by ActiveCampaign to scale its Customer Experience Automation (CXA) products and services.
CXA pertains to the connected customer lifecycle, which is all about ensuring that customers receive an automated, personalized, segmented, and orchestrated experience with a business.
With this significant investment, ActiveCampaign customers can expect acceleration in international expansion, growth in the delivery of customer experience, development in its expansive ecosystem, and increase in CXA innovation. You can read more about all of it here.
As much time as people spend online, it still pays to do offline marketing. What are some examples?
Here are some ways to figure out if they’re effective or not.
Color has more influence than many people might give it credit for. For this reason, the colors you use on your website should be carefully chosen. Here’s what you can do to make sure that you optimize the function of color:
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