by Dave | activecampaign
Active Campaign Facebook custom audience. In this video, we’re going to talk about how to connect your Active Campaign account so that it can talk to Facebook and create a custom audience. Now for the plus professional and enterprise plans, these are already built in and my recommendation is use it that way. If you’re not on that plan, consider using Zapier and there’s a couple ways you can use the built in web hook capability that’s in your settings or inside your automation. So inside your automation is is the one we’re going to focus on. But I’ll show you both.
So let’s dive right in. Part of the reason you might not have plus professional enterprise is you don’t need all the features. And of course, it’s at a higher price than the light plans. So if you’re on the light plan and you want to connect to Facebook audience, you’re going to have to use Zapier, which is a paid service, not nearly the difference between the light and the plus. But there is a difference.
So inside your Active Campaign account, there’s a couple places that you can make a connection between Facebook and your account, you can do it inside like an automation here is one way or you can just do it by default in your account. So anytime somebody signs up, you can put them into a custom audience. Let me show you what’s involved there. So under Settings, developer, manage web hooks, you want to add web hook, and then right here where it says URL, that’s going to be where you’re going to put a Zapier web hook URL, and you might call this Facebook. And I’m actually not going to do this. I don’t think this gives you a lot of flexibility. But basically, you can decide when to update a custom audience. And typically, it would be something like email link clicked list added probably be the biggies, but you don’t have a lot of control over what it is you can specify the list, and that’s about it. You can’t say if they do to generate a certain email. Hence the reason I would rather do it during on automation.
And what that would look like is something like this. Let’s just say you’ve got them an automation, you want to add them to a Facebook custom audience or remove them. This is now hooked up through active campaigns. This isn’t the Zapier way but you would do something like that. But instead, what we would do is connect to Zapier. So I’m going to go in here and show you how to create a zap that connects between your Active Campaign account and Facebook. So you want to go ahead and make zap, first step is to look for web hook, and you want to catch hook.
Now here, I’m not going to worry about anything. Typically, I don’t look for that. Now, this is kind of important, they want you to send data over. So I’m going to copy this URL, I need to go back to here. And you know what, I am actually going to use this, paste it in, and this will be my way to send data over. So I’m gonna go ahead and send sample data back to Zapier, say yep, I did this. Now notice it did find some data, that’s the important part, we just want to make sure there’s actually sending over data. So there’s some information really interest, there’s the contact email, that’s by far the most important thing. So I basically got everything I wanted send over, which is only the email really, and then continue the next step.
So now I want to do Facebook, and I’m going to do Facebook lead ads, and we want to add email to a custom audience. So I’m assuming you’ve already created a custom audience, if you haven’t, first do that except Facebook’s Terms of Service because you want to be able to select one. So I’m gonna go ahead and do that, I need to connect to the account. And I will do that off screen.
Okay, not a bad idea. Just to test it to make sure it’s connected, saving continue. And then you need to fill this out. And so which account Do you want to put it in which custom audience and I don’t think I have one. Yeah, I do right there, there’s this one I want to do. And then email, which you should have caught from the hook, and right there. And that should be it, I’m not even gonna worry about sending over a test. So normally, I would do this to completed but I’m going to go ahead and skip it and finish. So I’m gonna go ahead and turn that on. And I am going to call it.
I need to grab that web hook URL. So I’m going to go back here, let’s do this, copy this. Now inside Active Campaign, what I need to do is I can now use this wherever I want. So I’ve got if I have an automation, and let’s just say somebody enters this automation, if they visit my checkout page. So if they visited my checkout page, let’s just check this. So let me just skip this. So However, they get in there. So if you have a shopping cart that has like an abandoned sequence, or if they visited your checkout page, however, you want to do that, I’m going to wait, let’s say 30 minutes.
And I’m actually going to go ahead and put a goal which will be at the very end, I’m going to call them customer and if they have a tag, and I don’t know if I have this one to find. But the issue with the challenge here is I want to I want to have them skip this if they become a customer. So I don’t want to be able to market to them. I don’t want to market to them via Facebook if they become a customer. So I’m going to put their goal the end, and I will end the automation there. And then right here in between. After 30 minutes, we’re going to send a web hook.
So that’s it. So now what I’m doing is I’m building a custom audience of people that have visited my checkout page but are not customers within 30 minutes of doing so. Of course, I could do the exact same thing for people that our customers and that might be even better because people that our customers I want to build maybe a look alike audience around people, they’re like that.
Now if I’ve only got a few people, that’s probably not going to work. You probably want to do a combination of possibly customers, people that visit the checkout page and then your email audience so you could build custom audiences this way using Zapier.
That’s how you connect Active Campaign with Facebook to build custom audiences.