Identifying the Most Important Landing Page Metric

An important key to your landing page success is being able to measure its performance. But how do you quantify its accomplishment? The best metric for gauging landing page results is the conversion rate. It’s the metric that helps you figure out what works and what doesn’t. It leads you to answer the following questions:

• What brings people to your page?
• How do they behave on your site?
• What actions do they take?
• What hinders them from completely converting?

The average conversion rate is 2.35%. You should strive for better than that, looking to belong in the top 25 sites at 5.31% or higher, or even in the top 10 at 11.45 or higher.

Holiday Tips for Membership Sites

The holidays are a busy time, so keep in mind the following tips to stay on top of things.

• Plan your schedule ahead of time.
• Don’t take a complete break from your business.
• Keep track of finances.
• Limit your holiday sales.
• Pay attention to the year’s accomplishments.
• Forgive your shortcomings and strive to do better.

Ways to Improve Membership Sites with Better Subscriber Engagement

Retention is key in any membership site. Here are some ideas for keeping your members engaged with your site and with each other.

• FInd fresh and interesting ways to hint at upcoming content.
• Allow special early and exclusive access.
• Offer special exclusive discounts from companies you partner with.
• Make members feel special with exclusive giveaways and contests; feature them in stories as well.
• Create a forum for members to interact with each other.
• Gamify your membership site to encourage participation.
• Hook members with quizzes and surveys.