This assumes you already have the Facebook pixel, if not, then follow these instructions.
Go to the Facebook Events Manager.
Click on the Settings tab for your Facebook pixel.
![](https://integratepro.com/academy/wp-content/uploads/facebook-events-manager-settings-min-1024x608.jpg)
Scroll down till you find the Conversions API section.
Click Create Access Token.
![](https://integratepro.com/academy/wp-content/uploads/facebook-create-access-token-min-1024x608.jpg)
Follow the guided creation by clicking Next till you get to Set Up.
Click Set Up.
Select your pixel and click Next.
![](https://integratepro.com/academy/wp-content/uploads/facebook-pixel-next-min-1024x608.jpg)
Click Generate Access Token.
Copy the token and save it.
Click Next.
![](https://integratepro.com/academy/wp-content/uploads/facebook-copy-access-token-min-1024x608.jpg)
Click Done.