{"id":472,"date":"2014-12-05T18:00:24","date_gmt":"2014-12-06T01:00:24","guid":{"rendered":"http:\/\/integratepro.com\/blog\/?p=472"},"modified":"2018-10-11T19:51:57","modified_gmt":"2018-10-12T02:51:57","slug":"know-your-customers","status":"publish","type":"post","link":"https:\/\/integratepro.com\/blog\/know-your-customers\/","title":{"rendered":"Know Your Customers"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1412\"><a href=\"https:\/\/embed-ssl.wistia.com\/deliveries\/66f4d7e7a984fe3a3739c2b9f0658986d8822bf4.bin\" title=\"Play\" target=\"_blank\" style=\"position: relative;\"><img src=\"https:\/\/integratepro.com\/blog\/wp-content\/plugins\/powerpress\/black.png\" title=\"Play\" alt=\"Play\" style=\"width: 400px; height: 225px;\" \/><img src=\"https:\/\/integratepro.com\/blog\/wp-content\/plugins\/powerpress\/play_video.png\" title=\"Play\" alt=\"Play\" style=\"position: absolute; bottom:82px; left:170px; border:0;\" \/><\/a><\/div>\n<p class=\"powerpress_links powerpress_links_bin\">Podcast: <a href=\"https:\/\/embed-ssl.wistia.com\/deliveries\/66f4d7e7a984fe3a3739c2b9f0658986d8822bf4.bin\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/integratepro.com\/blog\/?powerpress_pinw=472-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/embed-ssl.wistia.com\/deliveries\/66f4d7e7a984fe3a3739c2b9f0658986d8822bf4.bin\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"66f4d7e7a984fe3a3739c2b9f0658986d8822bf4.bin\">Download<\/a> (9.4MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/integratepro-podcast-dave\/id1126789009?mt=2&amp;ls=1#episodeGuid=http%3A%2F%2Fintegratepro.com%2Fblog%2F%3Fp%3D472\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/integratepro.com\/blog\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><h4>A Few Ways To Know Your Customers Better<\/h4>\n<ul>\n<li>Call your customers, ask what you can do to help them<\/li>\n<li>Email your customers<\/li>\n<li>Visit your customers at their business<\/li>\n<li>Meet your customers at a local meetup or at a seminar <\/li>\n<\/ul>\n<h2>Here Is One Way<\/h2>\n\n<p>Survey your customers.<\/p>\n<p>Ask them questions and save that information.<\/p>\n<p>I will show you how I survey customers so you can get some ideas on what is possible.<\/p>\n<p>This is not for everyone. People who will get the most value are:<\/p>\n<ul>\n<li>you do most or a lot of your business online with the help of <a href=\"https:\/\/seooneclick.com\/digital-marketing-agency-phoenix\/\" style=\"text-decoration: none; color: #666666 !important;\">marketing conferences phoenix<\/a><\/li>\n<li>you have a mailing list of customers and prospects<\/li>\n<li>you have a &#8220;sophisticated&#8221; email autoresponder system that allows you to add tags or merge fields<\/li>\n<li>you can handle tech stuff or can hire it out<\/li>\n<\/ul>\n<p>What you get in return is a rich understanding of your customers&#8217; wants and desires.<\/p>\n<p>The work flow looks like this.<\/p>\n<p>1) <strong>Decide what you want to know about your customers<\/strong>. My suggestion is to ask questions that quantify <em>and<\/em> qualify. For example, you might ask someone questions like the following.<\/p>\n<p>How much weight do you want to lose (quantity)?<\/p>\n<p>When do you want to lose that weight by (quantity)?<\/p>\n<p>What is your biggest struggle with losing weight (quality)?<\/p>\n<p>2) <strong>Group your customers based on their responses<\/strong>. And by group, I mean &#8220;tag&#8221; in your autoresponder system.<\/p>\n<p>You might create a group based on how much weight loss they want to achieve.  0 &#8211; 5 lbs is one group, 5 &#8211; 15 lbs is another group, 15 &#8211; 30 lbs is another group, more than 30 lbs would be a fourth group.<\/p>\n<p>Another group would be how much time till they lose the weight.  0 &#8211; 1 month is one group, 2 &#8211; 6 month is another group, 6 &#8211; 12 months is another group, more than 12 months is another group.<\/p>\n<p>One suggestion is to NOT go overboard with the amount of groups you have.   Think 80 \/ 20 here.  Go for the big groups.<\/p>\n<p>3) Whenever you communicate with your customers, <strong>address what is important to them<\/strong>.<\/p>\n<p>For instance, your messaging to the group of people that want to lose 0 &#8211; 5 lbs in the next month might be different than what you say to someone looking to lose more than 30 lbs. in the next 6 &#8211; 12 months.<\/p>\n<p>This 2 minute video shows (1) how you might message different groups and (2) a live survey that id tied in with an autoresponder.<\/p>\n<p>Enjoy!<\/p>\n<div id=\"wistia_q3hr5mm18d\" class=\"wistia_embed\" style=\"width:600px;height:338px;\">\n<div itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"survey-demo\" \/><meta itemprop=\"duration\" content=\"PT2M13S\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/embed-ssl.wistia.com\/deliveries\/be707d99ead71c0578a43f0282ee50fd9a11ce2a.bin\" \/><meta itemprop=\"contentURL\" 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Ask them questions and save that information. 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